Looking at the same facts from a new point of view can create a new understanding

By Mark Helfen

Sometimes looking at the same facts from a new point of view can create a new understanding, a new marketing strategy, even a new way of designing a product.

At the November 8 SDForum MarketingSIG meeting, Adrian Ott, CEO of Exponential Edge, presented some new ways of thinking of time, and how it effects your products. If you were there, you would have heard phrases like:

- Time-onomics
- Attention bottleneck
- Inattention economy
- Time value innovation

The basic idea is to factor your customer's time, or more specifically the lack of time, into the design and marketing of your products.

The latest technology funnels huge amounts of data into our brains. The result is that we have to triage our attention.

"Time is driving so many of our decisions," said Ott, factored into everything. It isn't just price that is the basis of a purchase. Decisions are made by comparing value to price, plus the time that needs to be invested in buying or using a product or service.

ACM Data Mining Camp, March 20, 2010

Here is another Barcamp - this one on data mining, this Saturday.

Barcamps are free, a great way to increase subject knowledge and to network.

Barcamps usually create their own agenda at their start, and this one is no different.


Details here

Here are some details from their email announcement:

ACM, the Association for Computing Machinery SF Bay Area -- the professional
organization for those who work in computing -- is putting on a one-day
Data Mining Camp this Saturday in San Jose at the offices of eBay.
Registration starts at 11:15; the event's close will be at 7:30p.

Anyone interested in data mining, cloud computing, or related fields is
welcome to attend. There is no charge. Lunch and dinner will be provided.
We will have a recruiting session during the event, open to all job seekers
and all recruiters/hiring managers.

At an "unconference", any attendee is welcome to present a session (space available) -- just ask. We will provide a classroom and a time slot. Also,an excellent plenary opening session will feature many top people in the field.

A pre-conference class from 9 to 11:30a will be presented by Salford
Systems. This optional training session is $30.

We expect 400-600 attendees;