Step One. Connect deeply with everyone you meet.
Step Two. Find out about people
a. Be interested
b. Seek to understand them
c. Find out WHO they are
d. Discover thier Goals and Dreams
Step Three. Contribute to People. As you discover what they are up to, think about these questions.
1. How may I serve?
2. How can I help this person?
3. How can I contribute?
4. How can I support?
By following these steps in your Social Media Network, You will build a "strong personal brand".
Best Regards,
By LESLIE BUTLAR
Marketing SIG Public Relations Director
lmbutlar@comcast.net
www.linkedin.com/in/lesliebutlar
Friday, April 17, 2009
Tuesday, April 14, 2009
Check this blog out!!
Since I started as co-chair for the marketing SIG I have been exposed to an onslaught of information on marketing - how surprising.
Being a nerd of sorts and not used to taking things at face value I set out to make sense of all this information, by doing the one thing that we nerds do when we need to learn something new. I went to the library, checked out a hefty stack of books and set out to read them all. The reading material was very nice and educational but something was missing, there was no excitement in their writing. None of the pleasure that a live person makes you feel when they speak to you about the subject that is close to their hearts.
I figured I have a better chance of finding something like that in blogs about specific marketing subjects. This way I could pick out the ones I was interested in faster. Right now, after doing my blog research, one of the blogs that I enjoy reading tremendously is Seth Goldin’s blog (http://sethgodin.typepad.com/ ). In my opinion it is very well written, very informative, very concise and always up to date with amazing insights - exactly what I was looking for.
To conclude my long intro and the short point that I made. Books are great if you know what you want to read. If you are new to the subject picking a bunch of books may prove a disappointment and drive you away. Find a good blog (pick your own criteria for what constitutes a good blog) and go on from there. I hope that my blog pick will help you lay one more brick in your brick path to a successful marketing career.
Being a nerd of sorts and not used to taking things at face value I set out to make sense of all this information, by doing the one thing that we nerds do when we need to learn something new. I went to the library, checked out a hefty stack of books and set out to read them all. The reading material was very nice and educational but something was missing, there was no excitement in their writing. None of the pleasure that a live person makes you feel when they speak to you about the subject that is close to their hearts.
I figured I have a better chance of finding something like that in blogs about specific marketing subjects. This way I could pick out the ones I was interested in faster. Right now, after doing my blog research, one of the blogs that I enjoy reading tremendously is Seth Goldin’s blog (http://sethgodin.typepad.com/ ). In my opinion it is very well written, very informative, very concise and always up to date with amazing insights - exactly what I was looking for.
To conclude my long intro and the short point that I made. Books are great if you know what you want to read. If you are new to the subject picking a bunch of books may prove a disappointment and drive you away. Find a good blog (pick your own criteria for what constitutes a good blog) and go on from there. I hope that my blog pick will help you lay one more brick in your brick path to a successful marketing career.
Friday, April 10, 2009
Social Media Marketing Best Practices
Meeting Preview
SDForum Marketing SIG April meeting - 4/13/09
By: Mark Helfen
Your marketing job is likely to completely change over the next two years, as social media becomes an ever larger part of the marketing mix. So says Sudha Jamthe, who will speak at the next Monday's SIG meeting, helping you get ahead of the curve.
I spoke briefly to Jamthe about her upcoming talk. She said that social media - Linkedin, Facebook, and Twitter among others - will become an increasingly important part of your job in marketing. A "social media mix" to add to the marketing mix.
"But only a handful of people know this. You should be one of them."
She believes that the combination of Web 2.0, and the new social media tools will change every role in marketing - product management and marketing, corporate communications, public relations, and the rest.
Jamthe works as a consultant to companies like Intuit, AOL, and Bebo, helping create a social media strategy in their marketing campaigns. She finds that customers are ahead of her clients in using products like Facebook and Twitter.
"Its more ubiquitous than people think," she said. Most of the marketing people she works with are knowledgeable about Linkedin. But her clients are "blown away" by what their customers are already doing, telling her "they had no idea that they can to that."
Jamthe's bio describes her as "passionate about social media," so I asked her what drove her interest.
She said the social media bug bit her about two and a half years ago. As a marketer, she likes to engage in conversations with customers. Before, she could only speak them at specific times - events, meetings, phone calls.
Now she can be connected all the time, and really get to know people. It takes the conversation to the "next level."
Like all good social media marketers, Jamthe has lots of ways to reach her:
A blog: http://coolastory.com
Linkedin: http://www.linkedin.com/in/sujamthe
Facebook: http://sujamthe.socialtoo.com
Twitter: http://twitter.com/sujamthe
You can read more details about the meeting here
Getting in the spirit of the topic, I guess I should also show the following for ME....
Linkedin: http://www.linkedin.com/in/markhelfen
Facebook: http://www.facebook.com/people/Mark-Helfen/1423354725
Twitter: http://twitter.com/mark_helfen
Happy tweeting......
---
Mark Helfen is a Marketing Consultant and Freelance Writer. He can be reached at mhelfen@wordpixel.com
SDForum Marketing SIG April meeting - 4/13/09
By: Mark Helfen
Your marketing job is likely to completely change over the next two years, as social media becomes an ever larger part of the marketing mix. So says Sudha Jamthe, who will speak at the next Monday's SIG meeting, helping you get ahead of the curve.
I spoke briefly to Jamthe about her upcoming talk. She said that social media - Linkedin, Facebook, and Twitter among others - will become an increasingly important part of your job in marketing. A "social media mix" to add to the marketing mix.
"But only a handful of people know this. You should be one of them."
She believes that the combination of Web 2.0, and the new social media tools will change every role in marketing - product management and marketing, corporate communications, public relations, and the rest.
Jamthe works as a consultant to companies like Intuit, AOL, and Bebo, helping create a social media strategy in their marketing campaigns. She finds that customers are ahead of her clients in using products like Facebook and Twitter.
"Its more ubiquitous than people think," she said. Most of the marketing people she works with are knowledgeable about Linkedin. But her clients are "blown away" by what their customers are already doing, telling her "they had no idea that they can to that."
Jamthe's bio describes her as "passionate about social media," so I asked her what drove her interest.
She said the social media bug bit her about two and a half years ago. As a marketer, she likes to engage in conversations with customers. Before, she could only speak them at specific times - events, meetings, phone calls.
Now she can be connected all the time, and really get to know people. It takes the conversation to the "next level."
Like all good social media marketers, Jamthe has lots of ways to reach her:
A blog: http://coolastory.com
Linkedin: http://www.linkedin.com/in/sujamthe
Facebook: http://sujamthe.socialtoo.com
Twitter: http://twitter.com/sujamthe
You can read more details about the meeting here
Getting in the spirit of the topic, I guess I should also show the following for ME....
Linkedin: http://www.linkedin.com/in/markhelfen
Facebook: http://www.facebook.com/people/Mark-Helfen/1423354725
Twitter: http://twitter.com/mark_helfen
Happy tweeting......
---
Mark Helfen is a Marketing Consultant and Freelance Writer. He can be reached at mhelfen@wordpixel.com
Monday, April 6, 2009
Upcoming meetings - April 13 and April 20
This month, the SDForum Marketing SIG will have two meetings.
On April 13, at our regular meeting, Sudha Jamthe will speak on the topic:
Social Media Marketing Best Practices
And on April 20, the Marketing SIG will co-host a meeting with the Startup SIG:
Strategic Pricing for Start-ups, New Products and Innovations
I will try to post additional information on both of these meetings over the next week, but in the meantime mark you calendar.
You can see more information on the SDForum meeting schedule at the SDForum calendar
Mark Helfen
mhelfen@wordpixel.com
On April 13, at our regular meeting, Sudha Jamthe will speak on the topic:
Social Media Marketing Best Practices
And on April 20, the Marketing SIG will co-host a meeting with the Startup SIG:
Strategic Pricing for Start-ups, New Products and Innovations
I will try to post additional information on both of these meetings over the next week, but in the meantime mark you calendar.
You can see more information on the SDForum meeting schedule at the SDForum calendar
Mark Helfen
mhelfen@wordpixel.com
Photos from the March meeting
Here are a few photos from our March meeting, courtesy of SIG co-chair Filomena U.
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