Marketing Operations can save your life. Or at least your marketing sanity.

By Mark Helfen

If you've been in marketing for a while, you know that the job can range from merely difficult, to completely impossible.

• It's hard to manage the individual parts of the marketing mix.
• It's very hard to do well
• It can range from hard to beyond hope to control, or even influence all of the other parts of your organization that have to work in sync to make your marketing strategy effective.

Or to paraphrase Rodney Dangerfield, marketing gets no respect.