Tuesday, August 9, 2011

Social Media 101: The First Question To Ask Yourself Before Getting Started With Social Media

By Natascha Thomson

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.
Many of my consulting engagements start with the sentence "My team wants to have a Twitter handle" or "I need to increase the number of fans for our Facebook page".
To that, there is only one answer: "Why"? And ,"Let's take a step back".
Before you get engaged in any kind of social media project, please ask yourself the following questions:
1. What are my social media objectives (these should align with your marketing, and on a higher level, your business objectives)?
  • Maybe you are trying to create awareness for a product offering?
  • Maybe you want to extend the reach of an event beyond a physical location?
  • Maybe you are tasked to generate leads?
  • Maybe...(fill in here)