Thursday, November 13, 2008

On Networking and Match-Making (job/skills, that is) -- Thoughts from the Nov Marketing SIG event

Every time I do the meeting introduction at the beginning of the Marketing SIG, I always like to give a quick overview of the SIG for the audience -- for the first time attendees as well as others. Here are 2 key goals for the SIG:

1) To provide a learning experience that’s useful and practical that is worth spending an evening for; and knowledge that people can apply at work the next day; and
2) Equally important, is to provide networking opportunity for the community to build and maintain professional relationships which is a critical career survival skill in any economy

I’m coming to the conclusion that networking is well-understood and well-practiced in Silicon Valley. I’m always enlightened when I meet people from all over the world at the SIG. This time, it’s a pleasure to meet Etan from NYC, and Marie from Spain, who are here to set up new sites for their startups. They have been here for only a matter of days or weeks, but they’ve found SDForum, and made their way to Marketing SIG!

And speaking of networking, our quick, informal survey indicated that in the room we have roughly about the same number of people hiring as people who are job searching. I hope good matches were identified. But it also got me thinking: can the SIG provide a more “robust” system to do better? Any volunteers?

Lastly, many thanks to Athol Foden, president of Brighter Naming, , to come and shared his vast knowledge on naming and trademarks. Very interesting topic, and one that requires as much process, analytical, and linguistics skills as it also provokes emotions. Feedback from the audience encourages us to plan a part 2 for the topic. So stay tuned… Many thanks also to Jep Castelein for volunteering a case study for the naming exercise. So after the discussion, did he like “Axometric”? Did he, did he?

Join us in the Dec 8 Marketing SIG – Surviving the Storm – smart use of your limited marketing budget in tough times

Tuesday, November 4, 2008

Survival Marketing: What, When and How to Market in a Recession

Recession, recession, bailout, recession seems to be the words on every ones lips these days. We at the Marketing SIG always try to help our audience turn every situation into an advantage. One of our friends at Impact Marketing Group ( suggested the following workshop that they are holding. For anyone who is interested, here are the details:

When the going gets tough, the tough get marketing! Businesses who invest in marketing during economic down turns are the businesses that survive. Join marketing expert and author of “42 Rules of Marketing”, Laura Lowell to learn the marketing “must-haves”…no matter what your budget.

After the workshop, you will be able to:
Know exactly how to spend your marketing dollars
Create an actionable marketing campaign that drives results
Differentiate yourself from the competition

In this intense 3 ½ hour hands-on workshop, you will learn:
What’s really required for an effective marketing campaign
Who is your best target customer
When is the best time to launch a campaign
How to combine online and offline marketing tactics
Where is the best use of use SOCIAL MEDIA for business
Why some campaigns fail (even though they had lots of money)

All workshop attendees will receive:
A FREE copy of “42 Rules of Marketing” by Laura Lowell.
The companion 42 Rules of Marketing Workbook.

When: Friday, November 14, 2008 8:30 a.m. - 12 p.m.
Where: Toll House Hotel & Restaurant in Los Gatos, CA
Early-bird registration $169.00 until Nov 7
Registration $196.00
Space is limited to 30 attendees. Register now.