Monday, January 2, 2012

The Product is You. Managing your Career in a Social-Centric World

By Mark Helfen


Our January meeting will be at EMC on 2441 Mission College Blvd in Santa Clara. This set of buildings is on the other side of Great America Parkway from where we normally meet, right near the Marriott. Back to normal next month......
The more things change, the more they stay the same. At least in terms of the core elements of your marketing strategy. Some people think that technology, particularly social media, has changed everything, but these only changes the tactics. The key questions - what makes your product better, and who will care - still need clear answers.

At next Monday's SVForum MarketingSIG meeting, the focus won't be on marketing systems or software, instead the product will be you.

Linda Popky will speak on the topic Marketing Brand You: Managing Your Career/Business in a Social-Centric World. Popky is founder and President of Leverage2Market Associates, a marketing consultancy that helps companies of all sizes, startup to Fortune 500. Part of her business is to help and mentor individual consultants in improving their personal brand and business marketing - she is a Certified Master Mentor. In addition to her consulting practice, she is an instructor in marketing as Cal State San Francisco, and was part of the team that designed a new certificate program in Social Media Marketing.

Her 2009 book is titled Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success, which would seem to be about her topic on Monday. Available here or here.