Wednesday, May 19, 2010

SIG TOPIC SURVEY - How should privacy be included in your marketing mix?

Your help is requested in an informal survey of SDForum Marketing SIG members.

Would you be interested in a SDForum Marketing SIG meeting on the the topic:

How should privacy be included in your marketing mix?

Some topic ideas:

  • Is privacy, both policy and technology, a required part of your marketing mix?
  • What do customers, both business-to-consumer, and business-to-business, expect for privacy policies and practices.
  • What are some of the best privacy practices that work well, and what doesn't work.
  • What are some of the changes coming down the road, and how can marketing programs, and marketing managers, be prepared.


Any speaker suggestions would also be welcome. If there is interest expressed, either by commenting on the MarketingSIG blog, or by emailing me directly, we will try to schedule a session.

Your suggestions requested and appreciated,

Mark Helfen


Mark Helfen is a freelance writer, journalist, and marketing consultant. He can be reached at:



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Wednesday, May 12, 2010

Not in any Job Description -- The Unwritten Role of Marketing

by: James Downey

Think Avatar, iPad, Pablo Picasso—there’s gold on the right side or your brain.

Inviting audience members to rethink their marketing careers using the right sides of their brains, Joe Cullinane, executive advisor, consultant, educator, and author of two books on sales and social media, told the May 10, 2010 meeting of the SDForum Marketing SIG at DLA Piper that even in left-brained Silicon Valley there is “a shift toward creativity and relationships.”

As a first step, Cullinane instructed the crowd of marketers, use your right brain to build a better relationship with your boss. The baby boom generation grew up in an analog world of televisions and transistor radios; Generation Y in a digital world of ubiquitous computing. When boss and employee hail from different generations, Cullinane said, the marketer must negotiate communication styles—is it a phone call or a text message.

Wednesday, May 5, 2010

A SDForum First?? Presentation by iPad

Right or left brained, our speaker next Monday still has the tech bug, and will try something unique. Maybe a first for SDForum, certainly a first for the Marketing SIG.

Speakers usually bring their own laptop as a way to show presentation materials in our meeting room. But Joe Cullinane will bring his shiny new Apple iPad as a way to show his presentation, with hardware to connect it to the rooms projection system.

And, in good right brain thinking, also his laptop as a backup. Just in case.

Not in Any Job Description: The Unwritten Role of Marketing

An appeal to the right side of the brain...

By Mark Helfen

Joe Cullinane wants to appeal to the right side of your brain.

Your left brain is the part that writes code, crunches numbers, or focuses on logic. But getting organizations and teams to work well, and allowing you to better support you manager and your team needs some right brain focus.

"Its surprising that this side - the right brain - gets so little attention when its so important," said Cullinane when I spoke to him about his presentation. "It's a skill you don't learn anywhere, yet it can help in your career."

Cullinane is an executive advisor, consultant, and coach who helps executives and entrepreneurs achieve their business goals. He is also an author of several books, including his latest, Surfing the Rift: The Executive's Guide to the Post-Web 2.0 World. He will speak on the topic Not in Any Job Description: The Unwritten Role of Marketing at the SDForum Marketing SIG meeting on May 10.

The human relations skills, or "the mortar between the bricks" as Cullinane describes it, are not in any job description, and is "not stuff they teach you in business school. Nobody teaches these things."

But from three perspectives, Cullinane will show how they can be key to your success - with your boss, your team, and yourself.