By Mark Helfen
"The main cause of the death of Marketing VP's are Sales VPs," said Dave Kellogg, speaker at the July 13 SVForum Marketing SIG.
(You might notice that the SDForum is now the SVForum. New name, same pizza....)
Kellogg's history gives him a unique viewpoint. Starting out in marketing as a product manager, he eventually moved up the ranks and became CEO at Marklogic, a software firm.
He views marketing as a service organization. The marketing department "doesn't have to exist. It's only purpose is to make others productive," particularly sales. As soon as the marketing VP forgets this, he and his department are in trouble.
Thursday, June 30, 2011
Thursday, June 2, 2011
Use "gutsy, scrappy" marketing to bend Facebook to your will....
By Mark Helfen
Can you get rich using Facebook? How about not just get rich, but get rich quickly?
Well, maybe not. But Facebook can be a low cost but very effective part of your marketing strategy. You can connect to a large number of very targeted Facebook "friends," with little cash investment, and make a real bottom-line difference in your small company's finances.
So says Evan Bailyn, speaker at the next SDForum MarketingSIG meeting, June 13 at our regular meeting location, EMC. His talk is titled "How to Build a Massive Facebook Audience that Converts to Profits," which is a pretty clear explanation of what you will learn.
Bailyn, CEO and founder of First Page Sage, has shown it can be done. When I interviewed him, he said that he had started eight internet-based businesses and sold five of them, some for multiple millions. The businesses were of different types and products, but all used his expertise in Google and Facebook to find and communicate with his market.
His strategy is to "beat the system" - to go right up to the edge of Facebook or Google rules, but not cross the line. Definitely an example of guerrilla marketing. But what would you expect from someone who wrote a book called Outsmarting Google: SEO Secrets to Winning New Business. The Facebook version is in the works.
Can you get rich using Facebook? How about not just get rich, but get rich quickly?
Well, maybe not. But Facebook can be a low cost but very effective part of your marketing strategy. You can connect to a large number of very targeted Facebook "friends," with little cash investment, and make a real bottom-line difference in your small company's finances.
So says Evan Bailyn, speaker at the next SDForum MarketingSIG meeting, June 13 at our regular meeting location, EMC. His talk is titled "How to Build a Massive Facebook Audience that Converts to Profits," which is a pretty clear explanation of what you will learn.
Bailyn, CEO and founder of First Page Sage, has shown it can be done. When I interviewed him, he said that he had started eight internet-based businesses and sold five of them, some for multiple millions. The businesses were of different types and products, but all used his expertise in Google and Facebook to find and communicate with his market.
His strategy is to "beat the system" - to go right up to the edge of Facebook or Google rules, but not cross the line. Definitely an example of guerrilla marketing. But what would you expect from someone who wrote a book called Outsmarting Google: SEO Secrets to Winning New Business. The Facebook version is in the works.
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