Until you have squeezed significant value from Facebook, forget all the other social marketing channels.

By Mark Helfen

Social media marketing is all Facebook. Forget the others.

Or so says Justin Kistner, speaker at the next SVForum MarketingSIG meeting, October 10 at our regular place, EMC. His topic will be Feeding the Beast - Taking Advantage of Facebook's New Marketing Opportunities.

Kistner is Director of Social Products at Webtrends, and was a key player in developing their Facebook Analytics products. He will be joined by Hope Frank, Webtrends Chief Marketing Officer.  Webtrends has a range of marketing and analysis products, including a free version that can be used by small startups he describes as the "Swiss army knife" or social marketing tools.

Kistner has been around the internet marketing world for a while, starting out as a blogger attempting to get noticed, eventually helping other companies with the same problem, then on to Search Engine Optimization. When Facebook first was available, he "hated" it, and compared it to the "internet on training wheels."