Survival Marketing: What, When and How to Market in a Recession

Recession, recession, bailout, recession seems to be the words on every ones lips these days. We at the Marketing SIG always try to help our audience turn every situation into an advantage. One of our friends at Impact Marketing Group (http://www.impact-mg.com/) suggested the following workshop that they are holding. For anyone who is interested, here are the details:

When the going gets tough, the tough get marketing! Businesses who invest in marketing during economic down turns are the businesses that survive. Join marketing expert and author of “42 Rules of Marketing”, Laura Lowell to learn the marketing “must-haves”…no matter what your budget.

After the workshop, you will be able to:
Know exactly how to spend your marketing dollars
Create an actionable marketing campaign that drives results
Differentiate yourself from the competition

In this intense 3 ½ hour hands-on workshop, you will learn:
What’s really required for an effective marketing campaign
Who is your best target customer
When is the best time to launch a campaign
How to combine online and offline marketing tactics
Where is the best use of use SOCIAL MEDIA for business
Why some campaigns fail (even though they had lots of money)

All workshop attendees will receive:
A FREE copy of “42 Rules of Marketing” by Laura Lowell.
The companion 42 Rules of Marketing Workbook.

When: Friday, November 14, 2008 8:30 a.m. - 12 p.m.
Where: Toll House Hotel & Restaurant in Los Gatos, CA
Early-bird registration $169.00 until Nov 7
Registration $196.00
Space is limited to 30 attendees. Register now.

CLICK THIS LINK TO REGISTER: http://www.42rules.com/marketing/workshop/