Topic: Going Viral
The first article I read, when I get the latest issue of FastCompany magazine from my mail box every month, is Dan & Chip Heath's, co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die.
Their May 2009 article is particularly interesting and timely to me, as we hear every day how companies are slashing marketing budgets, amongst all kinds of other cuts. I also think the article is very relevant to Marketing SIG based on the feedback from our monthly surveys. The title of the article is: Three Secrets to Make a Message Go Viral.
Here's an excerpt:
"Viral marketing has become a hip, low-cost way to reach a lot of people very quickly -- with little effort. But as marketers, including giants such as Anheuser-Busch, Coca-Cola, and Procter & Gamble, slash ad budgets, "viral" needs to mean more than "free" and "fueled by prayer." Making an idea contagious isn't a mysterious marketing art. It boils down to a couple of simple rules."
The article concluded with: "Viral doesn't have to be a crazy YouTube video -- Here's our CEO on nitrous! Start thinking about emotion, public service, and triggers."
I strongly recommend reading this article at FastCompany. It's also a fun read.
So, any suggestion on putting together a viral topic for the SIG later in 2009?? Email me directly or blog it here.
Marketing SIG co-chair