Thursday, March 4, 2010

P-Camp 2010 Silicon Valley - March 13

By Mark Helfen

P-Camp 2010 Silicon Valley will be on March 13, and if you are a Product Manager or Product Marketing Manager, you don’t want to miss it. I was at last years, and it was quite an event.

P-Camp is a barcamp. What’s a barcamp?

Well, there is a whole history of where the idea of a barcamp originated. You can read about it here, but it isn’t really relevant to deciding to attend. Barcamps have nothing do to with bars, beer, or other alcoholic beverages, at least not during the session. What you do after is your own business.

There are barcamps all over the world on a large variety of topics. (The Nairobi 2010 barcamp is currently being planned.) I recently attended Freelance Camp (for freelance writers) in Santa Cruz – it was a great day.

The idea of a barcamp is an “unconference,” - an open source meeting where the conference attendees make up the days agenda when the morning starts. P-Camp is a little more organized – morning sessions are set up in advance by a vote of the attendees, while afternoon sessions will be decided on the morning of the event. If you have a topic you would like to discuss with fellow marketers, you can organize it and run it. You don’t need to be an expert to run a session, you just need to be willing to stand up in front of a group and manage the process.

Whether you run a session or not, its worthwhile. A whole day devoted to product management and marketing topics, all surrounded by your peers. A great learning and networking opportunity.

You should register in advance. In prior years, registration filled up. Cost is…. free.


Mark Helfen is a freelance writer, journalist, and marketing consultant. He can be reached at:



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