Wednesday, May 19, 2010

SIG TOPIC SURVEY - How should privacy be included in your marketing mix?

Your help is requested in an informal survey of SDForum Marketing SIG members.

Would you be interested in a SDForum Marketing SIG meeting on the the topic:

How should privacy be included in your marketing mix?

Some topic ideas:

  • Is privacy, both policy and technology, a required part of your marketing mix?
  • What do customers, both business-to-consumer, and business-to-business, expect for privacy policies and practices.
  • What are some of the best privacy practices that work well, and what doesn't work.
  • What are some of the changes coming down the road, and how can marketing programs, and marketing managers, be prepared.


Any speaker suggestions would also be welcome. If there is interest expressed, either by commenting on the MarketingSIG blog, or by emailing me directly, we will try to schedule a session.

Your suggestions requested and appreciated,

Mark Helfen


Mark Helfen is a freelance writer, journalist, and marketing consultant. He can be reached at:



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