Wednesday, May 19, 2010

SIG TOPIC SURVEY - How should privacy be included in your marketing mix?

Your help is requested in an informal survey of SDForum Marketing SIG members.

Would you be interested in a SDForum Marketing SIG meeting on the the topic:

How should privacy be included in your marketing mix?

Some topic ideas:

  • Is privacy, both policy and technology, a required part of your marketing mix?
  • What do customers, both business-to-consumer, and business-to-business, expect for privacy policies and practices.
  • What are some of the best privacy practices that work well, and what doesn't work.
  • What are some of the changes coming down the road, and how can marketing programs, and marketing managers, be prepared.

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Any speaker suggestions would also be welcome. If there is interest expressed, either by commenting on the MarketingSIG blog, or by emailing me directly, we will try to schedule a session.

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Your suggestions requested and appreciated,

Mark Helfen


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Mark Helfen is a freelance writer, journalist, and marketing consultant. He can be reached at: mhelfen@wordpixel.com

Linkedin: www.linkedin.com/in/markhelfen

Facebook: www.facebook.com/mark.helfen

follow me on Twitter: twitter.com/mark_helfen

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