Social Media Seminars with discounts for SDForum members

Here are a couple seminars in Social Media, with special pricing for SDForum members:

http://snipr.com/xevg7


Kevin Heney was a speaker at the March MarketingSIG meeting and gave an informative talk on branding. You can read a summary of his presentation here.
I know Steve Farnsworth and can recommend his expertise.


Description (copied from the event web page):

Social Media and Branding Workshops

The same organization that brought the Silicon Valley Brand Forums to you for over a decade is now offering workshops in branding and social media. These intensive half-day sessions will teach you the skills and knowledge to advance your organization’s mission and your career.

Creating Preference for Your Products and Services

This half-day workshop gives attendees an understanding of the value of brand management and the steps involved in creating a brand strategy.

Attendees of this class will learn:

    * What a brand is and why it’s important

    * How to plan a brand strategy

    * Common mistakes in brand management

    * New opportunities and challenges in branding

Date: Tuesday June 22, 2010  ‑ Time: 8:30 am to 12:00

Location: Redwood Shores, Redwood City, CA

Cost: $119

Instructor: Kevin Heney, Executive Director, Silicon Valley Brand Forum

Using Social Media Strategically to Grow Your Business

This half-day workshop walks you through the steps in building a social media roadmap that gives you an action plan to succeed in your social media marketing efforts. By showing a clear process, the low cost and free resources, and how to make sense out of the social media landscape. You will be able to implement a strategy that creates awareness of your brand, shortens the sales cycle, and grows your brand as a preferred choice on your prospect’s short list.

Attendees of this class will learn how to:

    * Set realistic and achievable goals

    * Developed a social media strategy that helps sales people close more business

    * Collect marketing intelligence on the competition

    * Implement social media without adding headcount

    * Choose which tactics are most effective, and where to start

    * Build a loyal following of prospects and customers who will rave about your company

Date: Tuesday June 22, 2010  ‑ Time: 1:00 pm to 4:30

Location: Redwood Shores, Redwood City, CA

Cost: $119

Instructor: Steve Farnsworth, Chief Digital Strategist, Jolt Social Media