Thursday, June 17, 2010

Social Media Seminars with discounts for SDForum members

Here are a couple seminars in Social Media, with special pricing for SDForum members:

Kevin Heney was a speaker at the March MarketingSIG meeting and gave an informative talk on branding. You can read a summary of his presentation here.
I know Steve Farnsworth and can recommend his expertise.

Description (copied from the event web page):

Social Media and Branding Workshops

The same organization that brought the Silicon Valley Brand Forums to you for over a decade is now offering workshops in branding and social media. These intensive half-day sessions will teach you the skills and knowledge to advance your organization’s mission and your career.

Creating Preference for Your Products and Services

This half-day workshop gives attendees an understanding of the value of brand management and the steps involved in creating a brand strategy.
Attendees of this class will learn:
    * What a brand is and why it’s important
    * How to plan a brand strategy
    * Common mistakes in brand management
    * New opportunities and challenges in branding
Date: Tuesday June 22, 2010  ‑ Time: 8:30 am to 12:00
Location: Redwood Shores, Redwood City, CA
Cost: $119
Instructor: Kevin Heney, Executive Director, Silicon Valley Brand Forum

Using Social Media Strategically to Grow Your Business

This half-day workshop walks you through the steps in building a social media roadmap that gives you an action plan to succeed in your social media marketing efforts. By showing a clear process, the low cost and free resources, and how to make sense out of the social media landscape. You will be able to implement a strategy that creates awareness of your brand, shortens the sales cycle, and grows your brand as a preferred choice on your prospect’s short list.
Attendees of this class will learn how to:
    * Set realistic and achievable goals
    * Developed a social media strategy that helps sales people close more business
    * Collect marketing intelligence on the competition
    * Implement social media without adding headcount
    * Choose which tactics are most effective, and where to start
    * Build a loyal following of prospects and customers who will rave about your company
Date: Tuesday June 22, 2010  ‑ Time: 1:00 pm to 4:30
Location: Redwood Shores, Redwood City, CA
Cost: $119
Instructor: Steve Farnsworth, Chief Digital Strategist, Jolt Social Media

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