The Oct Marketing SIG meeting speaker, Dominic Haigh, VP of Business Development at Agilis software, gave a very educational talk on License Management and how it can be used to the best advantage in marketing products. Clearly Dominic is very knowledgeable and experienced in the subject. His presentation was so well-organized and well-presented that everyone took home some useful and practical information. It also showed that some of the audience have thought deeply about the subject and its challenges based on their questions and insights. Mr. Haigh was able to answer all questions in a calm and easy-going manner which this Marketing chair found very inspiring.
I hope everyone who attended enjoyed the presentation. As well, the presentation is available on : [www.sdforum.org/marketingsig] in the "Resource" section. I hope to see you all at the Nov 10 SIG [www.sdforum.org/marketingsig]