Friday, February 27, 2009

Marketing Yourself Through a Book: It's easier than you think!

By: Mark Helfen

Ever thought about writing a book?

According to Mitchell Levy, the speaker for the March 9 marketing SIG meeting, it's easier than you think, and will do great things for both your career and your business. The title of his talk is "Marketing Yourself Through a Book. It's easier than you think."

I spoke to Levy briefly about his upcoming talk at the Marketing SIG meeting. He is the author of 11 business books, and the CEO and Executive Editor of Happy About, and independent publishing house.

Levy says that the reputation you get from writing a book is the same as "spending 3 years getting your PhD."
The book will take 50 to 150 hours to put together, considerably less.

"It's instant credibility."

Anyone interested in establishing themselves as a "thought leader" should consider the idea, says Levy.

He expects to publish between 25 and 50 books this year, and says that 90 percent of what he publishes is profitable, so the author makes some direct income from the book. But the key benefit is "indirect income," consulting and speaking fees.

What if you aren't a consultant or independently employed? Levy recommends a book on your product, which could bring benefits both to you and your company.

He summarizes his talk with three points:

- If you ever had an idea that you thought should be in a book,

- If you didn't realize how easy it can be,

- If you have no clue to the significant benefits having "author" next to your name will bring you,

... than the Monday meeting is for you.

You can read more about Mitchell Levy's publishing business here

For the details of the next SDForum MarketingSIG, see here

Hope to see you there..


Mark Helfen is a Marketing Consultant and Freelance Writer. He can be reached at

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