Wednesday, March 6, 2013
Get ahead of 99% of social media and on-line marketers at next Mondays SVForum MarketingSIG.
By Mark Helfen
With some on-line education, you can be ahead of 99 percent of other marketers in effective social media and on-line marketing. Or so says Aaron Kahlow, CEO and Founder of the Online Marketing Institute and speaker at the March 11 SVForum MarketingSIG.
And SIG attendees can get their first week of education free.
NOTE – starting with the March meeting will be at a new location (again!)
Citrix Startup Accelerator
4555 Great America Parkway 3rd Floor, Santa Clara
Kahlow started out around 15 years ago in the back of a dental office as a digital ad agency, designing web pages and optimizing search results. The Institute is now a $10 million a year business that specializes in bridging the education gap between traditional marketing and newer models of social, video, and on-line. The sound of drilling is long gone.
At Monday’s presentation, he will talk about a philosophy of social marketing – how to think about your marketing strategy. His talk will include real-world, global stories of strategies that worked. Kahlow is big on analytics and attribution – having a clear understanding of which social channel actually brings in business, and using this data to guide future investment.
And to prove his belief an attribution, the stories will include links to original materials that were the basis of his examples.
While social means Facebook, Kahlow also emphasizes video. There is more time spent each day watching video than on Facebook, and a “good video strategy” is critical.
The Online Marketing Institute is a subscription based service with classes in social media marketing, email marketing, content marketing and many others. Kahlow described the courses as having “high value and high impact,” and agreed to give MarketingSIG attendees a free week of access.
OMI also offers certificates in a variety of social media marketing. These are recognized by major marketing associations - DMA and IAB were two examples named by Kahlow. By completing the certificate, you will “have a clear differentiation from other people” who do digital marketing, and will know more than 99 percent of them.
True to his social media nature, he invites connections, on Facebook, LinkedIn, or Twitter. Just search for his name.
So come by next Monday, and start your social media education.
Mark Helfen is a freelance writer, journalist, and marketing consultant.
He can be reached at: email@example.com
Follow me on Twitter: twitter.com/mark_helfen