Since I started as co-chair for the marketing SIG I have been exposed to an onslaught of information on marketing - how surprising.
Being a nerd of sorts and not used to taking things at face value I set out to make sense of all this information, by doing the one thing that we nerds do when we need to learn something new. I went to the library, checked out a hefty stack of books and set out to read them all. The reading material was very nice and educational but something was missing, there was no excitement in their writing. None of the pleasure that a live person makes you feel when they speak to you about the subject that is close to their hearts.
I figured I have a better chance of finding something like that in blogs about specific marketing subjects. This way I could pick out the ones I was interested in faster. Right now, after doing my blog research, one of the blogs that I enjoy reading tremendously is Seth Goldin’s blog (http://sethgodin.typepad.com/ ). In my opinion it is very well written, very informative, very concise and always up to date with amazing insights - exactly what I was looking for.
To conclude my long intro and the short point that I made. Books are great if you know what you want to read. If you are new to the subject picking a bunch of books may prove a disappointment and drive you away. Find a good blog (pick your own criteria for what constitutes a good blog) and go on from there. I hope that my blog pick will help you lay one more brick in your brick path to a successful marketing career.